Business Development

Support to help you promote your solutions

We recognise the importance of supporting your marketing efforts to drive revenue growth.  Whether delivering further value to existing customers or finding new markets. 

Through the Application Provider Program, Micro Focus can help with marketing support, advice and resouces to help promote your application effectively.  

For example, we can give you access to market development specialists for advice and guidance on taking your COBOL-based solutions to market.  You have access to marketing messaging to help strengthen your customer value proposition.  With Micro Focus you have access to state-of-the-art development architecture incorporating the best of COBOL in terms of application performance, reuse and multiplatform scaling combined with .NET and Java technologies.

Our forthcoming solutions directory is a powerful channel to promote your applications to external markets and industry influencers.  You can participate in our newsletter which reaches a global Micro Focus and industry audience.  Potentially, we can help link you with other providers to form co-marketing alliances.

Because of our close collaboration with key hardware and software vendors, you can be confident our solutions are certified from the leading hardware vendors.  Since we are familiar with the process, we can also assist you in making sure your certifications are current.  We can help you with cross-platform support to broaden your market.

 To find out more, please contact your Micro Focus account manager or click here.