Micro Focus Corporate

The messaging on this page is about being consistent—and consistently good—every time we get to communicate with our current or potential customers. So whether you're introducing Micro Focus to someone new or reminding a contact about our unique qualities, use this copy as either a straight cut-and-paste or as the basis for your own writing. The writing guides will help you create killer communications.

Corporate Messaging

For every piece of content that we publish, our goal is to help people understand who we are, what we do, and how we do it. The Brand Messaging Guide gives you the background information you need to do that.

 
Who we are

We are a global enterprise software company that helps you run your business and transform it.

Company Overview

Powering Digital Transformation
At Micro Focus we help you run your business and transform it. Our software provides the critical tools you need to build, operate, secure, and analyze your enterprise. By design, these tools bridge the gap between existing and emerging technologies—which means you can innovate faster, with less risk, in the race to digital transformation.

Brand Book and Writing Style Guide

Brand Book

This is who we are, what we do and how we do it. Every Micro Focus employee is a brand ambassador. At every touchpoint-with customers, partners, analysts, and colleagues-our brand book can help you reflect and reinforce our brand.

 
brand book cover
 
Writing Style Guide

This is our company style guide. Its goal is to help us write clear, consistent, valuable content that solidifies our brand and builds our corporate credibility. We've included our preferred conventions for grammar, punctuation, and other matters of style.

 

Brand Book and Writing Style Guide Downloads

International Considerations

Guide to Global Business

In a world of global commerce, we should always consider our international audience.
The following guidelines will help you market our worldwide company:

Photo selection—Always be conscious of ethnic and gender diversity. Scrutinize photographs for gestures, as some seemingly harmless body language (such as the North American OK and reverse peace signs) are offensive in other places.

Date formats—Be aware that some countries follow a day/month/year pattern while others follow a month/day/year pattern.

Seasons—Avoid using seasons as a time reference since winter in one hemisphere is summer in the other. Instead, use months to denote the time of year.

Currency—When listing prices, provide equivalents in other currencies as appropriate.
When pricing is in U.S. dollars, please use the following format: US$20.

Phrases—Be conscious of idioms. As you create text, realize that localization may lose—or worse, confuse and misrepresent—the meaning of some common clichĂ©s.

Color—Pay close attention to the colors you use, as they convey a variety of powerful cultural, religious and political ideas and attitudes in different regions of the world. For example, in China, green hats suggest infidelity to one's spouse.

Product names and versions—Some product names translate poorly (or with negative connotations).

Space—Keep in mind that localization may increase the text by up to 50%. Follow established word-count guidelines to avoid problems.

Paper size—Be aware that the United States and Latin America use 8.5-inch-by-11-inch paper as their standard. Europe, the Middle East, Africa and Asia Pacific use A4 paper, which is 8.268 inches by 11.693 inches.

At times, you'll find guidelines that do not apply to all languages and international specifications. In these instances, we ask you to use your best judgment to keep the Micro Focus identity intact in all applications. Even in the absence of specific guidelines, the principles behind the Micro Focus identity and design remain and should be your guides for developing work that is brand-appropriate.