Micro Focus Communications
When we communicate to our current and potential customers, we need to be consistent—and consistently good. So whether you're introducing Micro Focus to someone new or reminding a contact about our unique qualities, use this copy as either an easy cut-and-paste or as the basis for your own writing. The writing guides will help you create highly engaging communications.
For every piece of content that we publish, our goal is to help people understand who we are, what we do, and how we do it. Our brand messaging blueprints give you the information you need to do that.
Who we are
Micro Focus is a global enterprise software provider that helps our customers run and transform their businesses so they can succeed in the digital economy.
High Tech. Low Drama.
Micro Focus helps customers run and transform their business so they can succeed in the digital economy. With a broad software portfolio underpinned by a deep inventory of advanced analytics, we help customers bridge existing and emerging technologies to achieve long-term success. That's High Tech, Low Drama.
View the Micro Focus Brand blueprints.
Brand Book and Writing Guides
This is our brand promise—who we are, what we do, and how we do it. Every Micro Focus employee is a brand ambassador. At every touchpoint—with customers, partners, analysts, and colleagues—our brand book can help you reflect and reinforce our brand.
Writing Style Guide
This is our company style guide. Its goal is to help us write clear, consistent, valuable content that solidifies our brand and builds our corporate credibility. We've included our preferred conventions for grammar, punctuation, and other matters of style.
Email Writing Guide
Emails are a primary communication touchpoint with our customers. Make sure the emails you send make a difference, and don't just become noise. Our Email Writing Guide will help you understand everything that goes into writing an email—from the technical to the creative—so you put our brand's best foot forward.
Although all pieces need a thorough legal review before publication, please use this text as foundational copyright information at the end of standard literature. Note that this text may vary depending on which trademarks occur in the copy itself:
Copyright © 2021 Micro Focus. All rights reserved. Micro Focus, the Micro Focus logo and Products, among others, are trademarks or registered trademarks of Micro Focus or its subsidiaries or affiliated companies in the United Kingdom, United States, and other countries. All other marks are the property of their respective owners.
|Company name:||Micro Focus International plc|
|Place of registration:||England and Wales|
|Registered address:||The Lawn, 22-30 Old Bath Road, Berkshire, RG14 1QN|
|Legal form of the company:||Public Limited Company (PLC)|
Guide to Global Business
In a world of global commerce, we should always consider our international audience. The following guidelines will help you market our worldwide company:
Photo selection—Always be conscious of ethnic and gender diversity. Scrutinize photographs for gestures, as some seemingly harmless body language (such as the North American OK, reverse peace signs, and L-shaped fingers) are offensive in other places.
Date formats—Be aware that some countries follow a day/month/year pattern while others follow a month/day/year pattern. If your communication is international, please use month/day/year.
Seasons—Avoid using seasons as a time reference since winter in one hemisphere is summer in the other. Instead, use months to denote the time of year.
Currency—When listing prices, provide equivalents in other currencies as appropriate. When pricing is in U.S. dollars, please use the following format: US$20.
Phrases—Be conscious of idioms. As you create text, realize that localization may lose—or worse, confuse and misrepresent—the meaning of some common clichés.
Color—Pay close attention to the colors you use, as they convey a variety of powerful cultural, religious, and political ideas and attitudes in different regions of the world. For example, in China, green hats suggest infidelity to one's spouse.
Product names and versions—Some product names translate poorly (or with negative connotations).
Space—Keep in mind that localization may increase the text by up to 50%. Follow established word-count guidelines to avoid problems.
Paper size—Be aware that the United States and Latin America use 8.5-inch by 11-inch paper as their standard. Europe, the Middle East, Africa, and Asia Pacific use A4 paper, which is 8.268 inches by 11.693 inches.
At times, you'll find guidelines that do not apply to all languages and international specifications. In these instances, we ask you to use your best judgment to keep the Micro Focus identity intact in all applications. Even in the absence of specific guidelines, the principles behind the Micro Focus identity and design remain and should be your guides for developing work that is appropriate for our brand.