Micro Focus Corporate
The messaging on this page is about being consistent—and consistently good—every time we get to communicate with our current or potential customers. So whether you're introducing Micro Focus to someone new or reminding a contact about our unique qualities, use this copy as either a straight cut-and-paste or as the basis for your own writing. The writing guides will help you create killer communications.
For every piece of content that we publish, our goal is to help people understand who we are, what we do, and how we do it. The Brand Messaging Guide gives you the background information you need to do that.
Who we are
We are a global enterprise software company that helps you run your business and transform it.
Powering Digital Transformation
At Micro Focus we help you run your business and transform it. Our software provides the critical tools you need to build, operate, secure, and analyze your enterprise. By design, these tools bridge the gap between existing and emerging technologies—which means you can innovate faster, with less risk, in the race to digital transformation.
Brand Book and Writing Style Guide
This is who we are, what we do and how we do it. Every Micro Focus employee is a brand ambassador. At every touchpoint-with customers, partners, analysts, and colleagues-our brand book can help you reflect and reinforce our brand.
Writing Style Guide
This is our company style guide. Its goal is to help us write clear, consistent, valuable content that solidifies our brand and builds our corporate credibility. We've included our preferred conventions for grammar, punctuation, and other matters of style.
Although all pieces need a thorough legal review before publication, please use this text as foundation copyright information at the end of standard literature. Note that this text may vary depending on which trademarks occur in the copy itself:
Copyright © 2019 Micro Focus. All rights reserved. Micro Focus, the Micro Focus logo and Products, among others, are trademarks or registered trademarks of Micro Focus or its subsidiaries or affiliated companies in the United Kingdom, United States and other countries. All other marks are the property of their respective owners.
|Company name:||Micro Focus International plc|
|Place of registration:||England and Wales|
|Registered address:||The Lawn, 22-30 Old Bath Road, Berkshire, RG14 1QN|
|Legal form of the company:||Public Limited Company (PLC)|
Guide to Global Business
In a world of global commerce, we should always consider our international audience.
The following guidelines will help you market our worldwide company:
Photo selection—Always be conscious of ethnic and gender diversity. Scrutinize photographs for gestures, as some seemingly harmless body language (such as the North American OK and reverse peace signs) are offensive in other places.
Date formats—Be aware that some countries follow a day/month/year pattern while others follow a month/day/year pattern.
Seasons—Avoid using seasons as a time reference since winter in one hemisphere is summer in the other. Instead, use months to denote the time of year.
Currency—When listing prices, provide equivalents in other currencies as appropriate.
When pricing is in U.S. dollars, please use the following format: US$20.
Phrases—Be conscious of idioms. As you create text, realize that localization may lose—or worse, confuse and misrepresent—the meaning of some common clichés.
Color—Pay close attention to the colors you use, as they convey a variety of powerful cultural, religious and political ideas and attitudes in different regions of the world. For example, in China, green hats suggest infidelity to one's spouse.
Product names and versions—Some product names translate poorly (or with negative connotations).
Space—Keep in mind that localization may increase the text by up to 50%. Follow established word-count guidelines to avoid problems.
Paper size—Be aware that the United States and Latin America use 8.5-inch-by-11-inch paper as their standard. Europe, the Middle East, Africa and Asia Pacific use A4 paper, which is 8.268 inches by 11.693 inches.
At times, you'll find guidelines that do not apply to all languages and international specifications. In these instances, we ask you to use your best judgment to keep the Micro Focus identity intact in all applications. Even in the absence of specific guidelines, the principles behind the Micro Focus identity and design remain and should be your guides for developing work that is brand-appropriate.