Micro Focus Templates

Simple templates ensure brand consistency when it comes to presentations, standard literature, signage and other marketing materials. Producing these marketing materials is fast, efficient, and easy using these brand-approved templates.

PowerPoint Presentation

Template Usage

We use a lot of PowerPoint. Not just for internal use, they are useful 'in the field' for summarizing points in a live discussion, too. Use these pointers to create better PPTs:

Slides
  • Start with solid content – the format won't cover up weak material.
  • Verbs work harder than nouns in headings.
  • More than any other medium, every word counts on PPT decks.
  • Four or five bullet points, at six words per bullet for each slide is about right.
  • Give credit, and get credibility, by including your sources.
Dark Grey Theme (New)

A template with a dark grey theme has been created to be used in large venue presentations and keynotes. The lighting in these settings is generally such that a background with less ambient light will be more appropriate.

Notes

Don't tell the whole story in the slides – use the Notes or a handout for background, context information. By adding your narrative script to the Notes section, you enable other presenters to use the deck. Your Notes should support the central script. Don't stray too far from those bullet points.

Pictures

Graphics should augment, rather than detract from your point, so please use sparingly. Choose your images carefully; what works on the laptop may not look so great from a distance. Factor in the room lighting, if it's bright, your images may suffer. Graphics must work with the color scheme of the corporate deck, some look better than others. Use screenshots of products in action with caution, and no clipart, ever; it's not a good look for a multi-billion dollar operation.

 

Marketing Collateral

What is Marketing Collateral?

Marketing Collateral refers to both the physical materials such as flyers and brochures, as well as electronic content like data sheets, customer success stories, and whitepapers. Collateral should focus on products, solutions, services or partnerships and should have a shelf life of six months or longer. You should create all marketing collateral by working with Marketing Services.

Examples of marketing collateral:
Addendum
Agreement
Case Study
Data Sheet (Services)
Ebook
Quick Reference Card
Report
Solution Reference
Value Brief
What's New
Win Brief

 

Marketing Collateral Process

Please follow the four-step process. Doing so will simplify the creation process, avoid duplication of work and ensure a consistent look and high-quality localization. As a result, we'll produce instantly recognizable and compelling literature worldwide.

Note:

Plan around crunch times: The weeks surrounding large corporate events are particularly busy. Please make allowances in your content creation schedules.

 
4 Steps
step one
Download the Standard Collateral definitions to determine which asset type you should use.
step two
Begin by defining the objective, target, audience, and messaging for the product, solution, service, or partnership. Make sure this information is well defined and comprehensive, and that everyone on the offering (product, solution, or service) team has signed off on it.
step three
Download the appropriate collateral writing template. You can either create the content yourself or work with a Marketing Services Writer.
step four
You can engage with the writer or submit your Standard Collateral Request to Content Production through Workfront. If you do not have a Workfront account, please contact Steve Dame. Any other questions please contact Content Production.

Paper Specifications

Printing and paper quality add to the impression the Micro Focus brand makes. Use uncoated paper stock for all printed materials. It gives our communications a look and feel that is contemporary, simple and clean.

Uncoated Cougar Opaque Smooth (80# text) is ideal. If this is not available, use a bright white, uncoated sheet with a brightness of 92 to 96 and an opacity of 97 to 101.

Printing Techniques

Always use the highest-quality printing. Whenever possible, use PANTONE colors to accurately reproduce the Micro Focus color palette. When it is not possible to use PANTONE colors, use the four-color-process (CMYK) equivalents. These options are available at copy centers worldwide.

 
Micro Focus Color Palette
You can view the Micro Focus Color palette here.

Writing Micro Focus Content

For creating content for Micro Focus Standard Collateral, these templates have been developed to assist and streamline your efforts. Micro Focus communications must convey the Micro Focus story with a single voice and consistent style. We need to use both content and format to accomplish this. Only then will our marketing, promotional and sales programs build the Micro Focus brand, create confidence and strengthen our current position in the industry.

Note:

Please contact the Marketing Services team when creating standard literature. They will help you create an outline, write the piece and move it through production.

 
Writing Style Checklist

When writing about Micro Focus, follow these criteria, which are detailed in Micro Focus Writing Guidelines.

  • Write with the customer in mind
  • Organize purposefully
  • Use a positive tone
  • Write to express, not to impress
  • Avoid buzzwords, jargon and clichés
  • Use strong verbs
  • Be clear, concise and complete

Letterhead & Word Documents

General Business Word Documents

Use the letterhead and general business Word templates for non-promotional documents that do not fall under the scope of the sales collateral categories.

 
letterhead
LETTERHEAD
business paper
WORD DOCUMENT
agenda
AGENDA

Wallpaper

Desktop and Mobile Wallpaper

Now you have the opportunity to spice up your computer and add Micro Focus branding to your background. Each package below includes a widescreen, fullscreen and mobile version of the design.

 

Video

Standard/Corporate Video Intro

For a polished and consistent look, all Micro Focus videos should use the standard/corporate opening segment. Download the Micro Focus-branded video intro below. Use the opening segment at the beginning of your video. If your video is NOT intended to be on YouTube, please add this standard intro to the end of your video as well.

Support and Training Video Intro

For a polished and consistent look, all Micro Focus support and training videos should use the Support and Training Video Intro. Download the Micro Focus Support-branded video intro below. Use the opening segment at the beginning of your video. If your video is NOT intended to be on YouTube, please add this standard intro to the end of your video as well.

YouTube End Screens

If your video will be uploaded to YouTube, please attach the appropriate YouTube End Screen to the end of your video. This allows us to promote our YouTube channels, websites, videos and playlists in a polished and consistent look. Download the YouTube End Screens zip file below and choose the solution group video that best fits your product/topic. All standard/corporate videos use the Main Channel end screen. The clickable elements and graphics will be added by a YouTube Manager after the video is uploaded to YouTube.

Note:

If you need help with video requests or are having troubles with any video work, please contact greg.posten@microfocus.com, russ.dastrup@microfocus.com or luke.filar@microfocus.com