Install the Visual C++ Redistributable Packages for Visual Studio 2015.
The Erlang runtime for RabbitMQ requires a recent version of the Visual C++ Redistributable Package for Visual Studio 2015. This is a common dependency for many applications, so it might already be present on the machine where RabbitMQ is to be installed.
If this package is not currently installed, it may be found at: https://docs.microsoft.com/en-us/cpp/windows/latest-supported-vc-redist?view=msvc-170 or in the RabbitMQ folder of the image named vc-redist-vs2015-2022-x64-*.exe.
In the RabbitMQ folder of the image, unzip the RabbitMQ-3.9.x.zip file to your desired path.
The path cannot contain spaces. The zip file contains the rabbitmq folder, so extracting to the root of C:\, for example, would produce an install location of C:\rabbitmq.