Required a highly scalable, high-performance database to ingest and analyze massive data volumes generated by an advertising platform.
The advertising industry has seen dramatic change over the last decade as the market experienced a shift to digitalization. Digital marketing campaigns are becoming more widespread and increasingly efficient as organizations incorporate digital platforms into their marketing plans and people shop online instead of visiting high street retailers. Many large and medium-sized companies have therefore started making major investments into digital transformation.
Financing a digitalization strategy creates a unified approach to collecting, analyzing and activating massive data sets from numerous sources, replacing previously fragmented marketing channels. Adform, a digital advertising and marketing specialist, offers customers an end-to-end advertising infrastructure to plan and run their campaigns.
The company, however, faced a major challenge: to identify a highly scalable and reliable analytical database solution that allows clients to unlock the full potential of their online campaigns.
Adform has built a reputation for rapid growth, innovation and heavy investment into advanced research and development. The company specializes in ad-serving, banner advertising, mobile advertising and digital marketing, and the organization’s operating platform also embraces campaign planning, optimization, analytics and reporting. Twenty-one thousand advertisers, 1,600 agencies and 800 of the world’s leading publishers currently employ Adform technologies and services.
“Following our foundation in 2002, we’ve seen gross revenue grow by 174% year-on-year, operations expand to 18 countries and the number of employees rise from five to 700,” explains Dr Jochen Schlosser, senior vice-president data, Adform.
“We’ve been at the forefront of the digitalization transformation from the beginning. As collecting, distributing and using data is critical to our business, we’ve developed a single converged platform to help clients transition,” continues Schlosser. “Creating a highly flexible, standardized and scalable system is therefore the biggest challenge to dealing with ever-increasing data volumes and producing the analytical reports our clients want today and in the future.”