Improve player retention by boosting player engagement.
In today’s gaming industry, developers must focus on converting free-to-play customers into paying ones. deltaDNA, a solutions provider serving the gaming industry, has therefore built an analytics platform that incorporates Vertica software to deliver real-time analytics, allowing developers to perfect the art of player retention.
The gaming industry has seen tumultuous change over the past several years. The widespread adoption of smartphones and other mobile devices have brought gaming to record numbers of consumers. The demographics of players has changed: no longer dominated by twenty-something males, the market for games encompasses people of all ages, and women as well as men.
The burgeoning appetite for games has, in turn attracted growing numbers of game developers. Competition among them is fierce. And finally, there’s been a shift away from pay-to-play to free-to-play gaming experiences. As a result, developers can no longer rely on up-front fees as a revenue source. Instead, they must attract players with free gaming experiences and turn those players into engaged and loyal fans. Only then can they convert those players into paying customers.
Unfortunately, for most games, engagement rates aren’t high enough to support a pay-toplay model. On average, only 20-40% of game players return for a second session. That’s about half the rate required for games to be commercially viable.
Which is why deltaDNA offers a sophisticated player analytics application – a solution that leverages Vertica software, the analytics engine of the Haven Big Data Platform, to enable developers to understand, and react to player behavior in near real-time.