Ensuring accurate payments to copyright holders and advertisers by leveraging a more informative and flexible data analytics approach.
Understanding exactly what content consumers want, when they want it and on which device is critical for ivi to develop an engaging online streaming service that effectively connects advertisers with the right audience. ivi’s previous PostgreSQL-based data warehouse was used to manage all key statistics for content consumption and advertising placements and conversions, which were provided to ivi’s business partners, including advertisers and content copyright holders. Poor performance issues, low productivity, and lack of system flexibility prevented ivi and its partner analysts from accessing the insights they needed to make business decisions in a timely manner. Given the central role data analytics plays in content and ad optimization, ivi knew the company needed to switch to a more modern DBMS platform specifically designed for highly performant, large-scale data analytics.
“We were looking for a solution that would allow us to work flexibly with information, keeping raw data about every advertising or content display to make data analytics as convenient as possible, while delivering comprehensive reports,” recalls Dmitry Antonov, Head of the Technical Analytics Department for ivi.
The primary requirements for a new analytics platform were high performance, responsive report generation, and fast data-loading capabilities. Price was an important factor as well.