Modernize a Media Intelligence solution to meet customer demand, while reducing maintenance costs and improving developer efficiency
Jove’s main solutions captures price lists of all available advertising mediums, digitizes them, and makes them available for analysis. This solution was developed in COBOL in the 1990s and is the driving force behind the company’s continued success, with many clients depending on this unique service. The solution contains over four million lines of code and when Jove wanted to modernize its user interface it encountered some issues, as explained by Joventino Medeiros, Managing Director of Jove: “We had long relied on Micro Focus COBOL technology, having used Net Express to develop the 850 programs making up our solution. Dialog System, the GUI toolkit available with Net Express, was really considered obsolete and it was limiting our ability to modernize so that we could reach new customers and grow our business. Because we had to outsource our development effort, our maintenance costs were increasing, and we wanted to find a solution to modernize while reusing all the code and business intelligence we have built into our solution.