Become a data-driven organization, with a single view of the customer, and the ability to extract key insights in real-time from a centralized, enterprise-grade data warehouse.
Sportium established well-known retail and digital sales channels. However, with legacy technology and separate Business Intelligence (BI) systems for each of its key sales channels, it struggled to create the visibility needed for comprehensive data analytics. Fabian Bo, CTO, Sportium, explains further: “Our BI systems were managed by third parties and we supplemented their service with our own Excel-based analysis. This was not very effective, and we also had security concerns; outsourcing the management of data that was so key to running our business. We really wanted to become data-driven, giving us real-time information to dynamically adjust our parameters, but that wasn’t possible within our infrastructure; we could only access static reports.”
Sportium needed a solution they could manage in-house to consolidate and analyze data from all different sales channels in real-time, to cross-check data and extract key insights. It wanted to create integration between different data sources, such as CRM systems, and other third-party data analysis solutions.