ValueEdge: Value Stream Management
Align corporate investments with business strategy
Continuous quality from requirements to delivery
Scale enterprise SCCM with security and compliance
Resilient AI-powered functional test automation
Enterprise-level requirements management
Deliver continuous application performance testing
Plan, track, orchestrate, and release applications
Govern quality and implement auditable processes
Automate deployments for continuous delivery
Build business applications using new tools & platforms
The leading solution for COBOL application modernization
Modernize mainframe applications for the Cloud
Modernize host application access
Discover the future of CORBA
Modern mainframe application delivery for IBM Z
Secure, zero-footprint access to host applications
Access host data and automate processes with RPA
Multi-factor Authentication for IBM z/OS endpoints
Build secure software fast
Augment human intelligence
Discover, analyze, and protect sensitive data
Drive IT ecosystem with identity-centric expertise
Deliver simplified, secure access to users
Scale to billions of identities with IGA platform
Gain control of privileged user activities
Track changes and activities in managed services
Get fast, accurate detection of threats
Analytics for text, audio, video, and image data
Reduce risk, cost, and maintenance, and T2M
AI and machine learning for data analysis
Enterprise backup/disaster recovery
Unified traditional and mobile device management
Meet regulatory & privacy retention requirements
Email, IM, and chat-based collaboration
Mobile workforce communication & collaboration
Secure critical file storage and print services
Manage IT & non-IT services with automation and AI
Discover, monitor, and remediate with AIOps
Monitor and optimize complex networks
Discover, manage, and map configurations & assets
Accelerate provisioning with governance in place
Automate and orchestrate processes end to end
Manage IT & software assets for better compliance
Automate server provisioning, patching, and compliance
Automate screen-based human actions with robots
All Micro Focus learning in one place
Build the skills to succeed
Streamline software delivery for faster value
ValueEdge: Value Stream Management
Align corporate investments with business strategy
Continuous quality from requirements to delivery
Scale enterprise SCCM with security and compliance
Resilient AI-powered functional test automation
Enterprise-level requirements management
Deliver continuous application performance testing
Plan, track, orchestrate, and release applications
Govern quality and implement auditable processes
Automate deployments for continuous delivery
Access all products in application delivery management
Modernize Core Business Systems to Drive Business Transformation
Build business applications using new tools & platforms
The leading solution for COBOL application modernization
Modernize mainframe applications for the Cloud
Modernize host application access
Discover the future of CORBA
Modern mainframe application delivery for IBM Z
Secure, zero-footprint access to host applications
Access host data and automate processes with RPA
Multi-factor Authentication for IBM z/OS endpoints
Access all products in Application Modernization & Connectivity
Security at the core to everything you do; Operations, Applications, Identity and Data
Build secure software fast
Augment human intelligence
Discover, analyze, and protect sensitive data
Drive IT ecosystem with identity-centric expertise
Deliver simplified, secure access to users
Scale to billions of identities with IGA platform
Gain control of privileged user activities
Track changes and activities in managed services
Get fast, accurate detection of threats
Access all products in CyberRes
Trusted, proven legal, compliance and privacy solutions
Analytics for text, audio, video, and image data
Reduce risk, cost, and maintenance, and T2M
AI and machine learning for data analysis
Enterprise backup/disaster recovery
Unified traditional and mobile device management
Meet regulatory & privacy retention requirements
Email, IM, and chat-based collaboration
Mobile workforce communication & collaboration
Secure critical file storage and print services
Access all products in Information Management and Governance
Simplify Your IT Transformation
Manage IT & non-IT services with automation and AI
Discover, monitor, and remediate with AIOps
Monitor and optimize complex networks
Discover, manage, and map configurations & assets
Accelerate provisioning with governance in place
Automate and orchestrate processes end to end
Manage IT & software assets for better compliance
Automate server provisioning, patching, and compliance
Automate screen-based human actions with robots
Access all products in IT Operations Management
Give your team the power to make your business perform to its fullest
reports processed by Vertica each day
Implement data analytics platform to measure data-driven digital advertising campaigns in a scalable, flexible, and easy-to-administer architecture.
We live in an era of disruption and few industries have witnessed as rapid a transformation as advertising. With advertising technology evolving rapidly and getting more sophisticated than ever before, advertisers can connect with customers in many new ways. All the major stakeholders in the AdTech ecosystem, whether marketers, publishers, or consumers, want more transparency. Marketers want to know exactly where their ads are positioned, which are working best, and how much each ad contributes to new revenue. Publishers want to know how audiences interact with the ads on their websites, and how much revenue is being generated for partners. And finally, consumers want to know how their data is used.
Ron Cormier, Principal Database Engineer at The Trade Desk, explains further: “The Trade Desk has revolutionized digital and programmatic advertising. We support buyers in the RTB space, helping agencies and brands spend their advertising budget in a more targeted and smart way. But spending is only part of the challenge, transparency is also key. We don’t just say we’re spending their budget smartly; we show them, from initial impression to conversion. That’s where Vertica comes in.”
The data volumes in this game are staggering, with The Trade Desk ingesting more than 1B rows of data each hour. Other server solutions weren’t able to handle the volume or weren’t able to perform at the necessary levels of flexibility and stability required. The team looked for an enterprise-ready data analytics platform. Cormier: “We needed support for an open, standards compliant database with a SQL interface, but most of all, we needed it to be rock solid at ingesting huge volumes of data really efficiently and allow us to easily share that data with our engineers and customers.”
Ron Cormier – PRINCIPAL DATABASE ENGINEER
The Trade Desk
The Trade Desk, Inc. is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform.
Vertica’s big data vision matched The Trade Desk, and in a proof-of-concept, Vertica proved scalable, innovative, and hugely performant. Once Vertica was implemented, Cormier realized that much more could be achieved: “With our Vertica-based data warehouse, our customers now have the transparency they need. With 10 million ad auctions taking place every second, you can imagine the data volumes involved.”
The Trade Desk now manages two enterprise Vertica clusters in a traditional data center model for full contingency. Each cluster contains 50 nodes with 2PB of data. Columnar storage and Massively Parallel Processing (MPP) ensure scalability for faster performance. Vertica Flex Tables enables The Trade Desk to quickly and easily load, explore, and analyze some forms of semi-structured data. It eliminates the need for coding-intensive schemas to be defined or applied before the data is available for exploration.
The Trade Desk workload varies, as Cormier explains: “Most of our Vertica queries run between midnight and 6am, and the rest of the day the usage is much lower. This got us thinking about leveraging cloud computing for easier capacity planning and increased infrastructure cost savings.” The Trade Desk was the primary beta test site for the new Vertica deployment model, Eon Mode, that separates compute and storage. In a recent Datanami article, a spokesperson for The Trade Desk is quoted as saying: “Vertica said ‘Are you guys willing to break it for us?’ And we’re like, ‘No problem! Can do!’ We broke 25 versions of it. But they kept dialing it in and it got real good by the end of it, so we’re really happy how that turned out.”
“We now have an additional Vertica cluster in Eon Mode,” continues Cormier. “This set-up allows us to decouple the compute from the storage capacity. We have the compute power when we need it but won’t pay for it when it’s not being used, as it’s independent of the shared storage capacity. Eon Mode gives us exactly the flexibility we look for, and the set-up naturally complements our development stack. We’re really excited about expanding this concept with Vertica.”
The Eon Mode cluster has 256 nodes of varying sizes and over 3PB of raw data. Between all clusters, Vertica processes over 40,000 automated reports each day.
Ron Cormier – PRINCIPAL DATABASE ENGINEER
The Trade Desk
A lean team supports the Vertica architecture: “The three Vertica clusters are managed by just three database administrators,” says Cormier. “They support over 300 Trade Desk engineers and it’s only because of the ease of use and administration that we are able to do this. Our engineers can run their own reports, leveraging all the core Vertica features of scalability, stability, and performance.”
He concludes: “When we compare Vertica to other alternatives, we consistently find that Vertica does more with less. It is more efficient at data and query processing and has a head start of years compared to other products. We also appreciate the partnership with the Vertica team, especially our close collaboration around Vertica in Eon Mode. Lots of our suggestions have made it into the solution, demonstrating that Vertica truly listens to its customers. Vertica has helped grow our business in this highly competitive space.”