Tuenti needed to introduce a faster data analytics platform.
Tuenti mobile services are loved by customers who needs a totally different seamless communication experience doing voice, chat, messaging indifferently from an integrated mobile and web platform through a single phone number.
Tuenti must continuously perform detailed analytics to understand user behavior and feedback on integrated social communications platform on web and mobile to keep the customer base loyal. It also wanted to accelerate the analysis of customer behavior data, to reduce customer churn and drive user improvements. For social media and telco companies, understanding user behavior is vital to success. Detailed information on how people move through the websites and apps, and where the bottlenecks or problems are, enable an enhanced user experience.
The company had been using MySQL and Apache Hadoop to store customer data; however, performing advanced analytics was proving time-consuming. It wanted to find a faster way to process data and become more agile in response.