Press Release | 29 Mar 2021

Vertica Announces Vertica Unify 2021 Conference


Industry Leaders to Gather Virtually to Share Success Stories, Innovations, and Best Practices in Analytics and Machine Learning


Santa Clara, CA – March 29, 2021 – Vertica today announced that Vertica Unify 2021 will be held virtually from July 20-22, 2021. Formerly known as the Vertica Big Data Conference, Vertica Unify 2021 is where thousands of data engineers, data architects, data scientists, data analysts, data-driven executives, and all of the partners in the Vertica ecosystem come together to learn and share how unified analytics is enabling every organization to power decisions that produce winning results.

More than just a name change, Vertica Unify 2021 represents an emerging mega trend to unify analytics. Data lakes and data warehouses are converging to deliver greater insights from all data, regardless of its location. Data scientists and data analysts are working together to operationalize machine learning and derive actionable predictive insights. Deployment flexibility, especially hybrid options, are now a requirement to ensure a unified experience.

“There are many analytics conferences, but only Vertica Unify brings together the engineers and architects who design and build Vertica every day with the customers who rely on Vertica to achieve their business goals,” said Colin Mahony, senior vice president and general manager of Vertica. “Unify 2021 features an impressive line-up of keynote speakers, customers in multiple industries, ecosystem partners, and networking opportunities for analytics enthusiasts to take their data-driven organizations to the next level.”

In addition to more than thirty engineering-led, customer-led, and best practices sessions, Vertica Unify 2021 includes an all-star line-up of keynote speakers:

  • Jeffrey Ma, key member of the MIT Blackjack team whose story was told in the movie “21”
  • Jill Dyche, analytics expert, author, and founder of “Outta the Cage,” a non-profit that uses social media and analytics to find homes for dogs in local shelters
  • Phil Charles, technical engineering lead for Jaguar Racing, will share how Vertica drives analytics at Jaguar speed to give them the data-driven insights to deliver winning results on and off the track

Registration is completely free and open today at

Additional Information

For more information about Vertica Unify 2021, please visit To learn more about Vertica on Twitter, please follow @VerticaUnified and join Vertica on LinkedIn.

About Vertica

The core analytical platform within the Micro Focus software portfolio, Vertica is the Unified Analytics Platform, based on a massively scalable architecture with the broadest set of analytical functions spanning event and time series, pattern matching, geospatial, and end-to-end in-database machine learning. Vertica enables many customers – from Philips to The Trade Desk to MassMutual to many others – to easily apply these powerful functions to the largest and most demanding analytical workloads, arming businesses and its customers with predictive business insights faster than any data analytical platform in the market. Vertica provides its Unified Analytics Platform across all major public clouds and on-premises data centers and integrates data in cloud object storage.


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