Press Release | 10 May 2022

Vertica’s Badia Dattilio Named on CRN’s 2022 Women of the Channel List


Santa Clara, CA, — May 10, 2022 — Vertica, the core analytical database in the Micro Focus software portfolio, today announced that CRN®, a brand of The Channel Company, has named Badia Dattilio, Channel Manager, to its Women of the Channel list for 2022. This esteemed list honors the incredible accomplishments of female leaders in the IT channel. Those named on this annual list come from all corners of the IT channel — including vendors, distributors and solution providers whose vision, expertise and contributions make an impact on the industry every day.

By bringing innovative concepts, strategic business planning and comprehensive channel initiatives to life, these extraordinary women support partners and customers with exceptional leadership. CRN celebrates these women, who are so deserving of recognition, for their constant dedication to channel excellence.

Dattilio, who has been with the organization for 13 years, is a driving force in bringing in new business to Vertica with her partner recruitment and nurturing efforts. In addition to strengthening her pipeline this past year by securing several large accounts, she was instrumental in assisting Vertica sales representatives in the field to structure complex deals while maximizing the company’s gross profit through effective negotiation. The company recognized Dattilio for her efforts in 2021 with the Vertica Channel Manager of the Year award.

“Badia Dattilio is a deserving member of the CRN Women of the Channel list because of the strong presence she has in Vertica’s growing partner network,” said Ethan Alsup, AMS Field Leader - Vertica VP. “With her channel-first mentality, she strives to provide new and existing partners, whether it be VARs or MSPs, with the tools and resources necessary for them to be successful with their database and data analytics needs. In addition to her individual accomplishments, her wealth of experience is valuable in helping team members in their channel-building efforts.”

“We are proud to once again recognize the remarkable leaders on this year’s Women of the Channel list. Their influence, confidence, and diligence continue to accelerate channel success significantly,” said Blaine Raddon, CEO of The Channel Company. “Their accomplishments will inspire others, and we look forward to witnessing their future contributions to the channel.”

CRN’s 2022 Women of the Channel list will be featured in the June issue of CRN Magazine and online at

About Vertica

The core analytical database within the Micro Focus software portfolio, Vertica is the Unified Analytics Platform, based on a massively scalable architecture with the broadest set of analytical functions spanning event and time series, pattern matching, geospatial, and end-to-end in-database machine learning. Vertica enables many customers – from Philips to The Trade Desk to MassMutual to many others – to easily apply these powerful functions to the largest and most demanding analytical workloads, arming businesses and its customers with predictive business insights faster than any analytical database or data warehouse in the market. Vertica provides its Unified Analytics Platform as SaaS on AWS, across all major public clouds and on-premises data centers as a BYOL (bring your own license) model, and integrates data in cloud object storage.

Additional Information

For more information about Vertica, please visit To learn more about Vertica on Twitter, please follow @VerticaUnified and join Vertica on LinkedIn.

About The Channel Company

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end-users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. 

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© 2022. CRN is a registered trademark of The Channel Company, LLC. All rights reserved.

The Channel Company Contact:

Jennifer Hogan

The Channel Company


release-rel-2024-3-1-9400 | Thu Mar 14 23:51:15 PDT 2024
Thu Mar 14 23:51:15 PDT 2024