AI-powered brand reputation monitoring and protection.
Understanding how your brand and organization are perceived by the public is critical, but manually trying to track every article, video, or social media post is impossible. With sentiment analysis, IDOL helps your organization understand how you are being presented to your customers, identify trends, pinpoint regional sentiments, and quickly react to negative information.
Knowledge of brand placement, whether approved or not, is key for businesses to maintain brand continuity and reduce IP theft. IDOL scours the web, broadcast video sources and social media to identify where and when a logo is appearing. For brand management teams, this allows them to understand brand value and instantly mitigate negative exposure.
The dynamic nature of the market makes it hard to track the exposure of products and brands. It is now critical to monitor and analyze a vast number of channels to uncover the intelligence to remain competitive. With its powerful data analytics and knowledge discovery capabilities, IDOL helps you address these challenges – to close the loop on advertising and increase ROI.
