Digital Strategist Susan Salgy helps you choose the tools that are right for your organization
For most organizations, the benefits of ESM make perfect sense. But when teams begin thinking about adoption, two issues often arise that stall their progress:
This guide addresses those two issues. It provides an overview of ESM’s value proposition and explains the important market trends to consider as you weigh your ESM options. It steps you through seven key considerations, including executive sponsorship, organizational culture, and process readiness, that will help you find the kinds of projects and products that are most likely to help you deliver a win, given your organization’s current state of ESM maturity. Finally, it offers specific recommendations about what you should ask in your request for proposal (RFP) to ensure that the ESM tool vendors you evaluate will supply the information you need to make a smart decision.