The traditional role of email archiving solutions is primarily defensive in nature: to capture and retain information in the event that a litigation hold must be implemented, to be able to produce information in response to a court’s discovery order, or to satisfy a regulator’s demand for the production of relevant data.
However, an email archive contains enormous quantities of meaningful data about a variety of things in an organization.
- How to extract insight and intelligence from archived data
- Why next-generation archiving will continue to grow in importance and utility
- Which archiving solutions provide the features your organization needs
- Why traditional archiving solutions need to be supplemented or replaced
A March 2016 Osterman Research survey found that the ability to extract insight and intelligence from archived data is currently only a minor driver for most organizations today: among IT decision makers and influencers, only 24% considered it to be a “driver” or “major driver”, making it the least important motivator for organizations to deploy an archiving solution. However, when asked how they would view this application of archiving in just two years, 33% indicated that extracting insight and intelligence from archived data would be a driver or major driver, making it the fastest growing motivator for deploying an archiving solution. As non-IT stakeholders are made increasingly aware of the benefits of next-generation archiving for extracting insight about their customers, sales processes, employee sentiment and other applications, the demand for next-generation archiving will accelerate.