ValueEdge: Value Stream Management
Align corporate investments with business strategy
Continuous quality from requirements to delivery
Scale enterprise SCCM with security and compliance
Resilient AI-powered functional test automation
Enterprise-level requirements management
Deliver continuous application performance testing
Plan, track, orchestrate, and release applications
Govern quality and implement auditable processes
Automate deployments for continuous delivery
使用现代技术构建和更新业务应用程序
The leading solution for COBOL application modernization
实现 IBM 大型机应用程序、交付流程、访问以及基础设施的现代化
实现主机应用程序访问的现代化:更易于使用,更易于集成,更易于管理,更加安全
获得企业范围内的系统互操作性
Modern mainframe application delivery for IBM Z
Secure, zero-footprint access to host applications
Access host data and automate processes with RPA
Multi-factor Authentication for IBM z/OS endpoints
安全开发、安全性测试和持续监视与保护
Augment human intelligence
加密、标记和密钥管理有效实现数据标识消除和隐私
一种 Identity and Access Management 的综合方法
Deliver simplified, secure access to users
Scale to billions of identities with IGA platform
Gain control of privileged user activities
Track changes and activities in managed services
通过关联、数据引入和分析,检测已知和未知威胁
Analytics for text, audio, video, and image data
Reduce risk, cost, and maintenance, and T2M
AI and machine learning for data analysis
Enterprise backup/disaster recovery
Unified traditional and mobile device management
Meet regulatory & privacy retention requirements
Email, IM, and chat-based collaboration
Mobile workforce communication & collaboration
Secure critical file storage and print services
结合最终用户体验和基于机器学习的高效服务台
首个自主的容器化混合 IT 监视解决方案
实现自动化并管理传统的虚拟软件定义网络
在混合 IT 环境中发现和管理配置项目 (CI)。
简化实施自动化,执行管理
自动化端到端 IT 进程
Manage IT & software assets for better compliance
实现自动化供应、修补和数据中心合规性
在企业内构建、保护和扩展自动化业务流程
Micro Focus 一站式培训
培养技能,获得成功
加快速度、消除瓶颈,不断提升软件交付能力
ValueEdge: Value Stream Management
Align corporate investments with business strategy
Continuous quality from requirements to delivery
Scale enterprise SCCM with security and compliance
Resilient AI-powered functional test automation
Enterprise-level requirements management
Deliver continuous application performance testing
Plan, track, orchestrate, and release applications
Govern quality and implement auditable processes
Automate deployments for continuous delivery
Access all products in application delivery management
实现核心业务系统现代化,以推动业务转型
使用现代技术构建和更新业务应用程序
The leading solution for COBOL application modernization
实现 IBM 大型机应用程序、交付流程、访问以及基础设施的现代化
实现主机应用程序访问的现代化:更易于使用,更易于集成,更易于管理,更加安全
获得企业范围内的系统互操作性
Modern mainframe application delivery for IBM Z
Secure, zero-footprint access to host applications
Access host data and automate processes with RPA
Multi-factor Authentication for IBM z/OS endpoints
Access all products in Application Modernization & Connectivity
让您的任何工作都以安全为中心;操作、应用程序、身份和数据
安全开发、安全性测试和持续监视与保护
Augment human intelligence
加密、标记和密钥管理有效实现数据标识消除和隐私
一种 Identity and Access Management 的综合方法
Deliver simplified, secure access to users
Scale to billions of identities with IGA platform
Gain control of privileged user activities
Track changes and activities in managed services
通过关联、数据引入和分析,检测已知和未知威胁
Access all products in CyberRes
值得信赖和久经考验的合法、合规和隐私解决方案
Analytics for text, audio, video, and image data
Reduce risk, cost, and maintenance, and T2M
AI and machine learning for data analysis
Enterprise backup/disaster recovery
Unified traditional and mobile device management
Meet regulatory & privacy retention requirements
Email, IM, and chat-based collaboration
Mobile workforce communication & collaboration
Secure critical file storage and print services
Access all products in Information Management and Governance
使您的 IT Operations 与 DevOps 齐头并进
结合最终用户体验和基于机器学习的高效服务台
首个自主的容器化混合 IT 监视解决方案
实现自动化并管理传统的虚拟软件定义网络
在混合 IT 环境中发现和管理配置项目 (CI)。
简化实施自动化,执行管理
自动化端到端 IT 进程
Manage IT & software assets for better compliance
实现自动化供应、修补和数据中心合规性
在企业内构建、保护和扩展自动化业务流程
Access all products in IT Operations Management
制定战略,变革混合 IT。
凭借实时分析和搜索非结构化数据,获得大数据洞察分析。
reports processed by Vertica each day
Implement data analytics platform to measure data-driven digital advertising campaigns in a scalable, flexible, and easy-to-administer architecture.
We live in an era of disruption and few industries have witnessed as rapid a transformation as advertising. With advertising technology evolving rapidly and getting more sophisticated than ever before, advertisers can connect with customers in many new ways. All the major stakeholders in the AdTech ecosystem, whether marketers, publishers, or consumers, want more transparency. Marketers want to know exactly where their ads are positioned, which are working best, and how much each ad contributes to new revenue. Publishers want to know how audiences interact with the ads on their websites, and how much revenue is being generated for partners. And finally, consumers want to know how their data is used.
Ron Cormier, Principal Database Engineer at The Trade Desk, explains further: “The Trade Desk has revolutionized digital and programmatic advertising. We support buyers in the RTB space, helping agencies and brands spend their advertising budget in a more targeted and smart way. But spending is only part of the challenge, transparency is also key. We don’t just say we’re spending their budget smartly; we show them, from initial impression to conversion. That’s where Vertica comes in.”
The data volumes in this game are staggering, with The Trade Desk ingesting more than 1B rows of data each hour. Other server solutions weren’t able to handle the volume or weren’t able to perform at the necessary levels of flexibility and stability required. The team looked for an enterprise-ready data analytics platform. Cormier: “We needed support for an open, standards compliant database with a SQL interface, but most of all, we needed it to be rock solid at ingesting huge volumes of data really efficiently and allow us to easily share that data with our engineers and customers.”
Ron Cormier – PRINCIPAL DATABASE ENGINEER
The Trade Desk
The Trade Desk, Inc. is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform.
Vertica’s big data vision matched The Trade Desk, and in a proof-of-concept, Vertica proved scalable, innovative, and hugely performant. Once Vertica was implemented, Cormier realized that much more could be achieved: “With our Vertica-based data warehouse, our customers now have the transparency they need. With 10 million ad auctions taking place every second, you can imagine the data volumes involved.”
The Trade Desk now manages two enterprise Vertica clusters in a traditional data center model for full contingency. Each cluster contains 50 nodes with 2PB of data. Columnar storage and Massively Parallel Processing (MPP) ensure scalability for faster performance. Vertica Flex Tables enables The Trade Desk to quickly and easily load, explore, and analyze some forms of semi-structured data. It eliminates the need for coding-intensive schemas to be defined or applied before the data is available for exploration.
The Trade Desk workload varies, as Cormier explains: “Most of our Vertica queries run between midnight and 6am, and the rest of the day the usage is much lower. This got us thinking about leveraging cloud computing for easier capacity planning and increased infrastructure cost savings.” The Trade Desk was the primary beta test site for the new Vertica deployment model, Eon Mode, that separates compute and storage. In a recent Datanami article, a spokesperson for The Trade Desk is quoted as saying: “Vertica said ‘Are you guys willing to break it for us?’ And we’re like, ‘No problem! Can do!’ We broke 25 versions of it. But they kept dialing it in and it got real good by the end of it, so we’re really happy how that turned out.”
“We now have an additional Vertica cluster in Eon Mode,” continues Cormier. “This set-up allows us to decouple the compute from the storage capacity. We have the compute power when we need it but won’t pay for it when it’s not being used, as it’s independent of the shared storage capacity. Eon Mode gives us exactly the flexibility we look for, and the set-up naturally complements our development stack. We’re really excited about expanding this concept with Vertica.”
The Eon Mode cluster has 256 nodes of varying sizes and over 3PB of raw data. Between all clusters, Vertica processes over 40,000 automated reports each day.
Ron Cormier – PRINCIPAL DATABASE ENGINEER
The Trade Desk
A lean team supports the Vertica architecture: “The three Vertica clusters are managed by just three database administrators,” says Cormier. “They support over 300 Trade Desk engineers and it’s only because of the ease of use and administration that we are able to do this. Our engineers can run their own reports, leveraging all the core Vertica features of scalability, stability, and performance.”
He concludes: “When we compare Vertica to other alternatives, we consistently find that Vertica does more with less. It is more efficient at data and query processing and has a head start of years compared to other products. We also appreciate the partnership with the Vertica team, especially our close collaboration around Vertica in Eon Mode. Lots of our suggestions have made it into the solution, demonstrating that Vertica truly listens to its customers. Vertica has helped grow our business in this highly competitive space.”