ShopSure is one of the world's largest fictional online electronics retailers…

ShopSure measures the performance of their global websites by checking average response times

But this is an incomplete performance indicator – not taking into account how and when their websites are being accessed

And they use historic transaction data and analytics to forecast sales and website traffic

But ShopSure hasn't tested for the unexpected

The launch of the new iPhone and the associated marketing campaign have led to a spike in online traffic and ultimately sales

ShopSure have also expanded into two new territories

Significant sales in Hong Kong and Malaysia over the past year ($millions)

And different device and browser usage is constantly changing across every country and this has not been accounted for

These factors have led to ShopSure facing performance, functionality and user experience issues

More traffic means more load on applications and websites, which can cause technical issues including:

• Increased response times
• Site cannot be accessed by users in certain regions
• Website crashes

Loss of functionality leads to poor user experiences:

• Inconsistent web and mobile user experiences
• Wrong or missing content delivered
• Loss of clickable options

Proliferation of devices increased cost and complexity of load and performance testing

Performance and functionality varies by user depending on:

• Device used
• Connection speed
• User behavior
• Browser type

ShopSure is now launching a new mobile app in 8 countries – and must get it right first time

ShopSure will now test peak loads in advance to ensure they are prepared for unexpected spikes in traffic

Silk Performer shows how an app behaves under load by simulating network speeds and traffic patterns

And they can test performance to understand where their customers might experience bottlenecks

Performance issues can be isolated for specific regions

ShopSure will accelerate functional testing of their new mobile application

Silk Test Mobile^TM executes automated functional tests across hundreds of mobile configurations

While also accelerating delivery with embedded automation

Silk Central^TM launches parallel automated test runs across the full range of web and mobile test configurations, fully embedded into a Continuous Delivery workflow

ShopSure can now successfully launch their new website and app worldwide with confidence

ShopSure are closer to their ideal response time of 2.4 seconds

With regular performance monitoring continuing to ensure apps behave as they should

ShopSure use Silk Performer^TM to monitor websites and apps for performance and reliability

Result! ShopSure avoid the cost of downtime and loss of business reputation

Performance is now monitored and linked to new business initiatives