We're committed to helping organizations improve the performance and functionality of their applications across web, mobile and enterprise apps to ensure they meet their customers’ expectations every time.
Companies with positive user-experience strategies have revenue trajectories over three times the size of those of companies without such strategies.
41% of respondents cite the ability to get the right test coverage of end-user requirements/expectations as the second most pressing challenge.
76% of executives say that protecting corporate image is important or very important.
'Protecting the corporate image' is the most important QA & Testing objective for executive managers.
Executive managers cite ‘increasing quality awareness among all disciplines’ and ‘ensuring end-user satisfaction’ as important QA & Testing objectives.
Silk Performer lets you create powerful, realistic load testing for users across a host of applications, helping you identify problems early in the release cycle. Simulating user conditions and the impact of peak loads will help improve performance and scalability to maintain positive user experience.
We are all part of a new breed: the tech-savvy, always-on consumer. We expect more and more from our devices and apps. We expect software to be easy to use and work the way it’s supposed to, every time. Anything less is not just a disappointment – it has a negative impact on the overall perception of a brand. A customer’s emotional connection with a brand is a key indicator of its value.
Forrester has identified four key dimensions that each significantly affect brand preference, referral, pricing power, and, ultimately, brand resonance. These four dimensions are trusted, remarkable, unmistakable and essential, and each is improved with software.
Read moreIn this fast-moving, digitally driven world, app performance and functionality are critical components of customer satisfaction.
The concept of mapping user journeys is commonplace when developing websites and online destinations. We focus on creating ‘ideal’ user journeys that satisfy every user need and are free from frustration. Yet it’s less common to think about customer expectation as a journey in its own right.
However, from a development perspective, meeting customer expectations is a real journey. It starts well before the user even touches the application, with the need to deliver on business needs.
Read moreJoining up the customer journey in development terms requires connecting all the dots to create a start, middle and end for software delivery that always has the customer in mind.
Start: Customer expectations and requirements
Bringing business stakeholders together at the beginning of a project, with familiar tools, is crucial to establishing a shared vision and maintaining a single viewpoint. All key stakeholders must understand the customer needs before requirements and design are set.
Middle: Customer expectations and development
In this crucial middle phase of development, what’s needed is a point of reference for software requirements that is both easy to understand and trackable. Development should have a direct link to the evolving customer needs, and the development status should be visible to the business teams.
End: Customer expectations, testing and the user experience
The user experience and customer expectations should never be separated: one must help to fulfill the other. Emphasizing the user experience when testing an app ensures user satisfaction.
Read moreThe camel is a horse designed by committee
Sir Alec Issigonis
In terms of the tools used to deliver on user needs, an integrated toolset should bring business, test and development teams together to continually and collaboratively focus on customer expectations.
Turning customer expectations into reality means meeting cost, time and quality goals, and that only happens when the development story has the perfect start, middle and end. The right tools will help you make that happen.
Read moreMicro Focus puts performance, quality and the end-user experience at the heart of the testing process.
