In keeping with the company’s commitment to deliver exceptional client experiences, the TELUS Wireline team sought to reduce the time required to respond to new customers requesting service or existing customers moving or ordering service at a new address.
When such a call comes in to a TELUS agent, the agent’s first step is to input the new service address, filling out a complex, full-screen form that initiates a search of the TELUS database of more than 5.6 million service addresses. Errorprone data entry and a slow search process meant the customer typically had to wait for the agent to confirm a valid service address and check availability of specific TELUS services to that address. To shrink servicing time, the TELUS idea was to modernize the process, replacing a complex entry form with a one-line search box. Key to success was deploying technology that could deliver high-speed text matching and search on an enterprise scale with the ability to maintain consistent performance to handle expected database growth.
TELUS implemented Micro Focus IDOL, Connector Framework Server, and Key View. The soltions helped TELUS improve call servicing time, enabling agents to retrieve addresses within seconds using just 7–10 keystrokes. With data entry via a one-line search box, the system eliminates requirements for user training. Another benefit is improved employee engagement and satisfaction. The solution’s simplicity encouraged and accelerated adoption. One agent reports that address retrieval is “so easy to use, I can almost do it with my eyes closed.” Another notes that “this makes my job so much easier, one of the best changes we have seen yet.” Ideal for millennials accustomed to the intuitive simplicity of a Google search screen, the new TELUS solution garners high praise: “...our systems have been updated to reflect the way of the future.”
The results of this IT-led project align with the company’s corporate initiative to “delight” customers and improve likelihood to recommend— in this case by increasing agent efficiency and reducing servicing time, demonstrating respect for the customer’s time and ensuring maximum satisfaction. Winning the hearts and minds of customers through responsive service helps TELUS drive sales, reduce churn, and gain further competitive advantage.